Welcome Aboard

My name’s Charlie, and I’m a writer/producer at an ad agency in Lincoln, Nebraska. You can check out my work by scrolling down or clicking on a medium over there on the right. Just make yourself right at home. Thanks for stopping by.

Cannon Print Ad

I like the guys at Cannon Downriggers. They take a ton of time getting to know what fishermen want out of their products. Then they build it. We did this print ad to deliver exactly that message.

Runza Signs (2010)

My new favorite assignment is writing little sayings that go on the outside of Runza restaurants. Here are a few that have made the cut.

***NEW*** Added 12/28/2010

Standard Golf Century Ad (2010)

Standard Golf is 100! Instead of getting them a cake with trick candles, we produced this ad celebrating their anniversary and reinforcing their position as the leading golf course accessory provider. Say that five times fast!

Runza Tray Liners (2010)

This is the first project I’ve ever done where I had to consider how grease strains would impact the message. Runza asked us to spruce up their tray liners, so we used the space to promote the “Runzatic” (Runza Fanatic) brand message with a fun quiz. Bonus points to the first person to spot the cheesy song lyric.

Union Bank Move Ads (2010)

Union Bank commissioned a pair of print ads urging people to move their banking relationship. See? I can be serious. As an added bonus, a writer for the local paper blogged about the ads and their influence (screen capture below).

Runza Tast-e-mail (2010)

In what represents a significant step towards my career goal as a SPAM e-mail writer, I recently got to pen a few electronic mail correspondences to be sent on behalf of local fast food client Runza to its most fanatical regulars (“Runzatics”). Thankfully, they let us have some fun with it. Props to the folks at Fishbowl who partnered with us on the project. Click here if you’d like to sign up, and tell ‘em Charlie sent you.

(Click to enlarge. Hey, I can use that for my first SPAM e-mail subject line!)

Minn Kota Fortrex Print Campaign (2009)

The manliness inherent in this campaign hopefully offsets my love for the show Glee and my fear of snakes. We did these print ads to show Minn Kota’s tough-as-nails new trolling motor, the Fortrex. Just sounds tough, right? Here’s the TV spot for Fortrex, if you’re into that sort of thing.

Minn Kota i-Pilot Print Ad (2010)

It might’ve been easier to list the stuff it doesn’t do. And for those of you who prefer shiny, moving objects, here’s the TV spot for this project.

(click to enlarge)

Standard Golf Product Ads

Cheeky, cheeky monkey. It takes a trusting, forward-thinking marketing manager to let his ad agency have some fun with things like water purifiers and giant brooms. We’re lucky to have just such a guy at Standard Golf, which resulted in this series of fractional page ads.